A magazine devoted to coffee culture, DRIFT is about wandering the streets aimlessly, discovering the hidden gems of urban neighbourhoods, flat white in hand. A software engineer by trade, Adam Goldberg founded DRIFT off the back of a love of fine food, coffee, and a dream to share it with others. His obsession with food started at 13 years old, when his close friend, who had just moved from Sichuan, China, invited him to spend the summer with his family back home. The burn of spicy peppers, sweetness of soy milk, and smooth textures of offal were incredibly exciting. Adam returned to New York and started spending his weekends steaming rice and visiting Flushing Chinatown, one of the largest and fastest growing ethnic Chinese enclaves outside of Asia. He then started a blog called ‘A Life Worth Eating’. The rest was the natural progression of a man whose fingers simply can’t keep up with his stomach.