FIX & FOGG
In 2013, my husband and I created Fix & Fogg Peanut Butter, whilst expecting our first child. Both lawyers at the time, we were burnt out and in the wake of becoming parents, we had an epiphany that we wanted, and needed, a change of lifestyle. We wanted to dedicate our time and energy to creating something meaningful, healthy and delicious.
We love that we make every jar of Fix & Fogg from start to finish, in our factory in Wellington; handmade by humans, who care about quality. From designing our labels, to carefully blending our peanut butter, we’re completely hands-on throughout the entire process. Our ‘nut buttery’ is located in one of Wellington’s iconic laneways, with a hole in the wall retail space for everything from goodies for home, to grab-and-go PB on toast, alongside a recycling station for your old jars.
We now sell in Australia, the Philippines and, at the beginning of the year, we made the leap to sell in the United States via Amazon. Being in the small corner of the earth that is New Zealand (and having young children), we live vicariously through the travel of our peanut butter around the world.