On the far West Coast of the North Island of New Zealand, under the majestic (though often cloud covered) watch of Mt Taranaki, lies the coastal city of New Plymouth. A destination city, much of New Plymouth’s character comes from the highly networked web of small businesses that bring its community together. Many of those businesses take inspiration from the unique combination of mountain and sea that Taranaki has to offer.
Cain Aldridge has been building surfboards for 17 years. His beginnings were small. A rural town, solo mum and two brothers meant if Cain wanted to build surfboards he had to make it happen himself. At 15 years old he claimed his mum’s garage as the CSA Surfboards Factory. It’s now a small, but established business, which has become both Cain’s work and his hobby.
“Joy in your job means you look forward to going. If your job is boring – make change. Change creates another honeymoon period. Joy in your job keeps you motivated.”