BUILD HONEST, VALUABLE, GENUINE RELATIONSHIPS
Give and earn respect.
Be generous with time and ideas.
Keep good company and share stories.
Collaborate and listen.
IT’S ALL ABOUT QUALITY
Flavour in the cup.
Lush on the plate.
KEEP IT REAL
Stay true to who you are.
Keep it simple.
Trust our gut – be instinctive.
Have fun.
STRIVE FOR BETTERMENT
Personally and professionally.
Challenge the status quo and relish being challenged.
Seek opportunity and growth.
MAKE IT BEAUTIFUL
Create inspiring environments.
Be proud of our craft.
BE TRANSPARENT
Trade with integrity and ask the hard questions.
Minimise waste.
Conserve.
Be efficient.
WE ARE THOUGHT LEADERS
Coffee specialists, hospitality experts, business professionals.