This saw us release boxed vinyl Phantoms, an array of apparel, stickers, a coffee collab with our friends at Ozone and a custom made gashapon (capsule toy) machine dispensing unique Phantom gear, all developed within the team.
This year’s most personal piece for us was a book we entitled Phour, created to capture a moment in time from the perspective of all Phantoms. We have a strongly held belief that every single person is intrinsically creative and that creativity itself isn’t restricted to any particular role or background. This lead us to put an open call out to the whole team, asking for their artistic contribution to the pages of the book in any form of expression:
In celebration of our fourth year. This book is a collaborative interpretation of the number 4, as imagined by Phantom.”
We received back a beautiful, eclectic collection of wonderfully random art pieces. A best friend’s hospital IV, memories of Nordic days with only four hours of sunlight and surrealist illustrations of our studio. Everyone’s interpretation was different, inspired and represented the feelings and thoughts of an exact time in our history.
We wanted each book to be a part of something larger, a one-off and individual piece, each slightly imperfect but representative of dedication and artistic input of a number of people. After exploring bespoke production techniques, we became determined to make each book a unique piece of art in itself.
We created 12 larger than life paintings, designed by a talented artist on our team and contributed to by a number of people across the studio. Each of the giant boards were cut into pieces and transformed into the covers encasing our books, becoming a custom artwork individually numbered as a gift for each of our guests.
Our vision for our fifth year sees us expand our studios internationally, tackle the challenge of finding and fostering young talent in the best possible way and further development of our own products and inventions. Even so, with each year being another milestone reached, it’s impossible to predict what shape Phantom will be manifested into for Phive. For us, that has always been the beauty and excitement of the journey.
We love making Phriends and extending our Pham. Never hesitate to reach out, or visit us at our London and Auckland Studios.